Value Creation for Luxury Brands through Brand Extensions: An Investigation of Forward and Reciprocal Effects

Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki, David M. Woisetschläger
  • Marketing ZFP, January 2013, Verlag Franz Vahlen GmbH
  • DOI: 10.15358/0344-1369_2013_2_91

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http://dx.doi.org/10.15358/0344-1369_2013_2_91

The following have contributed to this page: Professor David M Woisetschläger