Google search activity data and breaking trends

What is it about?

This is a paper written for the policy maker and the general public explaining the pros and cons of using Google Trends data.

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Why is it important?

It is important to understand this new data source and its significance in understanding our societies and economies as well as the extend to which we can use such data to detect breaking socioeconomic trends. The text is suitable for the general public, the policy maker as well as for graduate students.