What is it about?
Customers become more and more experience-oriented. This also poses new challenges for the tourism industry. The article deals with the importance of quality of experience for a holiday trip and answers the research questions, how experience quality can be measured and by which touchpoints and dimensions it is influenced.
Featured Image
Why is it important?
The findings show that the importance of the touchpoints of a trip differs. The hotel stay decisively determines the holiday experience, while the flight has no significant influence. Moreover, process excellence is important during the travel journey while emotional aspects are meaningful in the hotel.
Perspectives
After 10 years working for TUI it was great to analyse the experience quality of a sun & beach holiday and to elaborate implications for the future configuration of a holiday trip.
Linda Schnorbus
IUBH International University
Read the Original
This page is a summary of: Entwicklung eines Modells zur Messung der Erlebnisqualität einer Urlaubsreise, Zeitschrift für Tourismuswissenschaft, November 2017, De Gruyter,
DOI: 10.1515/tw-2017-0015.
You can read the full text:
Contributors
The following have contributed to this page
