What is it about?
Time is an important factor in election campaigns. This study focuses on the role of time in the campaign literature produced by the nine main parties in the 2019 EU election in the UK, which resulted in a landslide victory for the newly-formed Brexit Party. The mental timelines of the different parties are analysed: some capitalized on public frustration by offering immediate satisfaction, while others legitimized their aspirations through timelines that reached across and beyond the uncertainties of the Brexit phase. I discuss representations of linear time, cyclical time and radical rupture, and point to the key significance of time in the populist performance of crisis.
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Why is it important?
We need to understand better how political parties manipulate public perceptions of time and timeliness during election campaigns.
Perspectives
This paper puts recent events into a wider perspective and shows how notions of time are vital in shaping political messages.
Dr Ruth Breeze
Universidad de Navarra
Read the Original
This page is a summary of: Time for Brexit? Temporalities in the 2019 UK European election campaign, Text & Talk - An Interdisciplinary Journal of Language Discourse Communication Studies, February 2023, De Gruyter,
DOI: 10.1515/text-2022-0004.
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