What is it about?
This article applies Conversation Analysis and the notion of recontextualization to the analysis of experiential interview fragments deployed in CCTV News. It is shown that this type of fragments enjoys a relatively fixed sequence structure: introduction–fragment, where the fragment consists of (question+) answer turns. The introduction may be designed to raise a question, offer background information or summarize key points. The fragment itself, unlike a complete interview, is often selected and designed to achieve particular communicative purposes. In CCTV News, for example, the fragments tend to be employed to represent ordinary people’s experience, beneficiary identity and positive image, among others.
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Why is it important?
The television news interview has been widely studied in the field of Conversation Analysis. Few researchers, however, have paid attention to the interview fragments that often occur in news bulletin programs.
Perspectives
It is an attempt to study the interview fragment in TV news bulletins. It is hoped that relevant studies can be triggered in not from a specific cultural context, but more generally from different cultural backgrounds.
Dr Debing Feng
Hangzhou Normal University
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This page is a summary of: Representing ordinary people: experiential interview fragments in CCTV News, Text & Talk - An Interdisciplinary Journal of Language Discourse Communication Studies, January 2017, De Gruyter,
DOI: 10.1515/text-2017-0002.
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