What is it about?
The paper examines changes in household grocery spending by household demographics. An Almost Ideal Demand System (AIDS) model is used to explore the changes in grocery spending over household demographics.
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Why is it important?
As researchers there is a tendency to either focus on purchase behavior within product categories looking at brand choice or to look at very broad budget breakdowns like food, clothing etc. This paper looks at spending within grocery budgets, which is needed as a framework to better understand consumer purchase behavior at more granular levels like brand choice, response to promotions.
Perspectives
I see this as an attempt to examine the economic model of household purchase behavior with data in order to bring about a better understanding of such phenomena through a more practical integration of microeconomics and marketing.
Giles D'Souza
University of Alabama, Culverhouse College of Business
Read the Original
This page is a summary of: Household Grocery Budgets—An Empirical Examination of Allocation Changes Due to Household Demographics, Review of Marketing Science, January 2017, De Gruyter,
DOI: 10.1515/roms-2016-0037.
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