What is it about?
Known tourist destinations need the orientation how to reposition themselves in the competitive tourism map. They need to recognize the main image drivers that generate sales. The studies have been made on the case of Bled, the most known tourist destination of Slovenia.
Featured Image
Why is it important?
Marketing and sales are not frequently analysed with reference to one another; the data are hard to obtain. The analysis presents an interesting actual picture, i.e. the feedback of business partners sellig the tourist destination Bled. B2B segment is still generating the majority of sales at Bled and it is interesting to see how they see the destination and how the destination on the other hand is being marketed.
Perspectives
The B2B sales experience and contact with tourist partners have given me the insight how a tourist destination should be marketed. The Alpine destination with lake Bled is being overtaken by similar destinations in Italy, Austria and Switzerland. The research showed that the product portfolio, destination management and destination marketing should be revised if a better sales revenue with a sustainability impact is to be expected..
Ms Urska Binter
MODUL University Vienna
Read the Original
This page is a summary of: Marketing Mix and Tourism Destination Image: The Study of Destination Bled, Slovenia, Organizacija, January 2016, De Gruyter,
DOI: 10.1515/orga-2016-0019.
You can read the full text:
Contributors
The following have contributed to this page
