Use storytelling to improve your research impact

What is it about?

In this paper the authors have discussed the introduction and subsequent review of a new service at Griffith University, designed to encourage researchers to use media, particularly audio-visual, in promoting their research. The authors have presented a four-phase media development model to assist researchers to tell their research story. Recent videos developed for researchers at Griffith University can be found at (1) https://www.youtube.com/watch?v=p4cBbU272M0 and (2) https://www.youtube.com/watch?v=06Ihavr4KXQ&feature=youtu.be

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Why is it important?

Several key findings have emerged from implementing such a service. First, the institution has an important role in raising awareness about the potential of media products to increase research impact, scaling up media production services, and building self-sufficiency among researchers. At the same time, there is a need for institutions to provide systems and repositories to collect and preserve created media content. Second, there is a key role for libraries in two main areas: digital literacy and research impact.

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