From screen to soft power: the rising appeal of Turkish TV series in Bangladesh

What is it about?

This study examines the popularity of Turkish TV series in Bangladesh and their effectiveness as a soft power tool for Turkey. It also aims to understand why these series have been successful in shaping the attitudes and beliefs of Bangladeshi audiences towards Turkey and its leadership.

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Why is it important?

This study highlights the effectiveness of Turkish TV series as a soft power tool. It provides insights into the factors contributing to the popularity of these series in Bangladesh and their potential to increase Turkey’s influence in the Muslim world.