What is it about?
The religio-centric positional advantage is defined as the superiority of the religious value that is embedded in the corporate image, aesthetic design, fashion model religiosity, adherence to religious norms and display marketing communications designed to increase customer value
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Why is it important?
We proved that the religio-centric positional advantage is a key driver for marketing performance especially in Islamic Marketplace
Perspectives
We think that the regio-centric product advantage will be a consumer attracting factor for choosing a fashion product especially in a Muslim country
AUGUSTY TAE FERDINAND
Universitas Diponegoro
Read the Original
This page is a summary of: Introducing the religio-centric positional advantage to Indonesian small businesses, Management & Marketing, January 2017, De Gruyter,
DOI: 10.1515/mmcks-2017-0006.
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