What is it about?
This article analyses how the language and visuals express the aim of affect and attitude education in China's English textbooks. The analysis focuses on how the words and images in the textbooks foster a positive feeling and attitude among students towards English language learning, China and foreign cultures.
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Why is it important?
As meaning is increasingly conveyed in multimodal ways in contemporary society, it is important to understand how meaning is expressed not only through verbal text but also visual images. This study contributes towards this understanding in the domain of English language textbooks used in China. Furthermore, our analysis has uncovered various ideological tensions, such as China's desire to strengthen local loyalties while promoting a global outlook. This gives readers an insight into the politics and practices of the education of English as a foreign language in a country with the largest number of such learners.
Perspectives
I hope this article demonstrates the importance of taking a multimodal perspective of how meaning is communicated in our society today.
Dr Peter Teo
Nanyang Technological University
Read the Original
This page is a summary of: A Multimodal Analysis of Affect and Attitude Education in China’s English Textbooks, Multimodal Communication, March 2018, De Gruyter,
DOI: 10.1515/mc-2017-0014.
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