What is it about?
This study identified ways that instructional cooking show hosts legitimize their expertise by telling stories, using their own products, interacting with other food experts, and entertaining friends and family. The setting, music, and camera editing further enhance their image as expert friend.
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Why is it important?
The study identified complex ways in which (predominantly male) professional chefs invoke the authority of (feminine) food traditions as both an appeal to the past and a platform for their own brand.
Perspectives
This study addressed how music, color, sight, and language come together in the construction of a celebrity, specifically celebrity chefs.
Dr Keri Matwick
Nanyang Technological University
Read the Original
This page is a summary of: Multimodal Legitimation Strategies on TV Cooking Shows, Multimodal Communication, January 2016, De Gruyter,
DOI: 10.1515/mc-2016-0020.
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