What is it about?
The paper provides a look at media outputs to try and understand how scientists are presented in (print or digital) media texts to be perceived by their audiences in ways which actually result in the ( dis)empowerment of people and their roles.
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Why is it important?
Science, as a professional domain, has long been a male-dominated area for centuries and across cultural contexts (Kumar 2012). Latest research has focused on interdisciplinary approaches to representations of science in the media (Kopytowska, 2016, Molek-Kozakowska, 2016, 2016a, 2016b, 2017). It was not until the twentieth century, more so in its latter half, that the ideological constructs which barred women from accessing science and education were significantly mitigated.
Perspectives
The main goal of this paper drawing on a corpus-based discourse approach is to broaden the current understanding of the discursive and argumentative strategies employed in the creation of output by the media (in Portuguese and in English) and to do so by placing a focus on the organisation of the symbolic interaction between citizens and discursive communities, such as the scientific and technological ones. The two central questions to be addressed in this paper, thus, relate to a) how identity-related factors, such as gender, influence the representation of science and technology in the media, and b) whether, and in what ways, are media representations of science and technology affected by wider cultural factors.
Assistant Professor Alcina Pereira Sousa
University of Madeira
Read the Original
This page is a summary of: Gender parity or “informed consent” in media representations of science and technology? A corpus-based discourse approach, Lodz Papers in Pragmatics, January 2017, De Gruyter,
DOI: 10.1515/lpp-2017-0005.
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