What is it about?
There is a need of shared vision of business model of the company. A key aspect of its creation is a process of communication in the organization.
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Why is it important?
Communication process about business model of the company is related to the issues of perspectives of its description and their impacts on members of the organization.
Perspectives
Do cultural differences make it necessary to draw attention to the differing perspectives in case of describing business models?
Dr Marcin Komańda
Opole University of Technology
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This page is a summary of: Communication about A Business Model within An Organisation in the Opinion of Czechs and Polish, Economics and Culture, January 2016, De Gruyter,
DOI: 10.1515/jec-2016-0003.
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