What is it about?
Mobile services Corporate image Service quality Perceived technical and functional quality
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Why is it important?
Service quality models are defined as two-dimensional constructs including technical and functional quality. For the functional quality more or less similar dimensions have been using. Technical quality dimensions still are not suggested and this dimensions is neglected. This paper offers technical dimensions defined and studied between users of mobile services.
Perspectives
The article offer a view how to measure quality of mobile service outcome (i.e. technical quality). This dimensions is not studied nor discussed enough in most of the service quality models. It could be a starting point for future research about this dimension which is a complement to functional quality (quality of service process) but insufficiently explored.
Vesna Babic-Hodovic
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This page is a summary of: Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality, South East European Journal of Economics and Business, January 2017, De Gruyter,
DOI: 10.1515/jeb-2017-0011.
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