What is it about?
Where ideas exist for products or features, User Experience (UX)-related aspects are usually not given enough consideration. Role-play exercises enable the implicit knowledge of experts which then can be used to identify and refine UX-related factors in product ideas. From early childhood, people use role-play to try out roles and get to know them. Their experience provides them with a more in-depth understanding and also teaches them how to interact with each other.
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Why is it important?
This original learning method can therefore be applied by most people without a great deal of preparation. Personas (i.e. prototypical user) are ultimately a form of role description and are used as a launching point from which to place ourselves in the position of a user. Scenarios offer contextual information and provide a scope for the role-play exercise to move on.
Perspectives
Dominique Winter received his master degree in Computer Science and Media Applications from the Hochschule Emden/Leer, with a thesis on estimating user experience. He worked as a product owner and coach with a strong focus on user experience, innovation management and agile product development. Furthermore, he is a guest researcher and member of the UX research group at the Hochschule Emden/Leer.
Dominique Winter
Hochschule Emden Leer
Read the Original
This page is a summary of: Role-play Exercises in User Experience-driven Product Development, i-com, January 2016, De Gruyter,
DOI: 10.1515/icom-2016-0012.
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