The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding

What is it about?

The paper analyses how tourists’ perceptions of a destination’s tourism product influences memorable tourism experiences and how gender differences influence tourists’ perceptions of tourism product. The five A’s of tourism product are used as a basis for the questionnaire construction. A sample of 501 respondents consisting of tourists departing Uganda through Entebbe International Airport was used.

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Why is it important?

The paper provides a benchmark for destination managers to pay attention to infrastructure development in developing countries such as Uganda. Emphasis should particularly be placed on transport that links potential and actual tourists to key tourism attractions. This is likely to enhance positive perceptions and was found to positively influence memorable travel experience an important indicator of intention to return to a destinationand positive word of mouth

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