Media repertoires as a result of selective media use

What is it about?

This article sets out to provide a conceptual contribution to theoretical and empirical work on the level of media repertoires. We will first discuss theoretical approaches which allow for an explanation of media repertoires and relate them to the most prominent approaches to selective audience behavior. Secondly, in order to empirically analyze media repertoires we propose a combination of secondary analyses of existing surveys on media use and qualitative studies on the internal ‘architecture’ of these repertoires and their practical meaning in the user’s everyday life. These proposals for secondary analyses are illustrated by two examples based on different data sets and referring to different levels of analysis.

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Why is it important?

Due to the fact that that media use in everyday life includes a broad range of different media, we have specified the concept of media repertoires. Futhermore, in order to empirically analyze media repertoires we propose a combination of secondary analyses of existing surveys on media use and qualitative studies on the internal ‘architecture’ of these repertoires and their practical meaning in the user’s everyday life.