Perception, reputation and image of cooperatives from the perspective of German Population

What is it about?

The implementation of values and culture can on the one hand increase a company's success and on the other increase its perception. In addition to values and principles, the corporate culture of the registered cooperative is also shaped by economic self-help. The aim of this article is to find out how German society perceives cooperatives and their values and principles. The results are based on a representative Germany-wide online survey. In general, the German population per-ceives cooperatives and their values well and predominantly positively. Women and the younger generations have a lower perception.

Featured Image