What is it about?

Imaginaries may be used in a design thinking innovation process to bring relevant Customer insights

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Why is it important?

We define a creative process that follows semiotic rules.

Perspectives

In addition to brainstorming, a semiotic creative process allows for boosting creativity when addressing the issues of innovating new experiences

PHILIPPE TAUPIN
Universite Paris-Sorbonne

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This page is a summary of: The contribution of narrative semiotics of experiential imaginary to the ideation of new digital customer experiences, Semiotica, October 2019, De Gruyter, DOI: 10.1515/sem-2018-0005.
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