What is it about?
Imaginaries may be used in a design thinking innovation process to bring relevant Customer insights
Photo by Riccardo Annandale on Unsplash
Why is it important?
We define a creative process that follows semiotic rules.
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This page is a summary of: The contribution of narrative semiotics of experiential imaginary to the ideation of new digital customer experiences, Semiotica, October 2019, De Gruyter, DOI: 10.1515/sem-2018-0005.
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