Positional advantage of Islamic fashion product, Religio-centric attributes of product
What is it about?
The religio-centric positional advantage is defined as the superiority of the religious value that is embedded in the corporate image, aesthetic design, fashion model religiosity, adherence to religious norms and display marketing communications designed to increase customer value
Why is it important?
We proved that the religio-centric positional advantage is a key driver for marketing performance especially in Islamic Marketplace
The following have contributed to this page: Hendar Hendar and AUGUSTY TAE FERDINAND
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