Marketing automation with predictive analytics on in-memory technology

What is it about?

What's the difference between in-memory and traditional marketing software and how can predictive analytics be used for marketing automation?

Featured Image

Why is it important?

SAP Hybris Marketing is the first marketing suite which provides: - Big data segmentation with geo segmentation, buying probability, predictive scores, - Rule-based permission marketing with consumer self-service, - Highly personalized multi language marketing content with product recommendations, - Multi-channel flow-based campaign design and execution - Real-time success tracking and predictive analytics - Marketing budget and spend planning