What is it about?
This case study analyses characteristics of the implementation of environmental strategies in hotels. Results were found to be highly variable between hotels. They also highlight the need for greater momentum for this new type of business model.
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Why is it important?
For the development of this research, a multi-method study approach was adopted, with a mixed methodology to the hotel industry of the state of Sinaloa, Mexico. This was done through executive interviews in addition to the application of a compliance guide to 11 companies selected from the sector. Relevant aspects are considered through a review of the hotel sector and sustainability, consumer trends, sustainability in the tourism market and development phases for corporate sustainability.
Perspectives
In conclusion, it is pertinent to suggest to the hotel industry of Sinaloa, the joint work of official authorities, private initiative and non-governmental organizations to create a synergy that disseminates and promotes the inclusion of sustainability as a new relevant and desirable business model.
Dr Juan Pedro Ibarra-Michel
Read the Original
This page is a summary of: Environmental Sustainability Analysis as a Competitive Strategy in the Hotel Industry of Sinaloa, Mexico, Czech Journal of Tourism, December 2017, De Gruyter,
DOI: 10.1515/cjot-2017-0009.
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