Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality

Rohit Varman, Per Skålén, Russell W Belk
  • Journal of Marketing & Public Policy, May 2012, American Marketing Association (AMA)
  • DOI: 10.1509/jppm.10.026

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http://dx.doi.org/10.1509/jppm.10.026

The following have contributed to this page: Professor Rohit Varman