The Last Picture Show? Timing and Order of Movie Distribution Channels

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark B Houston
  • Journal of Marketing, October 2007, American Marketing Association (AMA)
  • DOI: 10.1509/jmkg.71.4.63

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http://dx.doi.org/10.1509/jmkg.71.4.63

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