The Last Picture Show? Timing and Order of Movie Distribution Channels

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler, Felix Eggers, Mark B Houston
  • Journal of Marketing, October 2007, American Marketing Association (AMA)
  • DOI: 10.1509/jmkg.71.4.63

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Victor Henning