Multiple Channel Strategies in the European Personal Computer Industry

  • Mika Gabrielsson, V.H. Manek Kirpalani, Reijo Luostarinen
  • Journal of International Marketing, September 2002, American Marketing Association (AMA)
  • DOI: 10.1509/jimk.10.3.73.19542

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http://dx.doi.org/10.1509/jimk.10.3.73.19542

The following have contributed to this page: Professor Vishnu (nickname Manek) H kirpalani