Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: The Relative Advantage of Marketing over Technological Capabilities in Influencing New Product Performance: The Moderating Role of Country Institutions, Journal of International Marketing, March 2016, SAGE Publications,
DOI: 10.1509/jim.15.0068.
You can read the full text:
Contributors
The following have contributed to this page
