When Back of Pack Meets Front of Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets

  • Ossama Elshiewy, Yasemin Boztug
  • Journal of Marketing & Public Policy, April 2018, SAGE Publications
  • DOI: 10.1509/jppm.16.100

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http://dx.doi.org/10.1509/jppm.16.100