Eat Green, Get Lean: Promoting Sustainability Reduces Consumption

  • Adam Farmer, Michael Breazeale, Jennifer L. Stevens, Stacie F. Waites
  • Journal of Marketing & Public Policy, November 2017, SAGE Publications
  • DOI: 10.1509/jppm.16.087

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http://dx.doi.org/10.1509/jppm.16.087