Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study

  • Helen W. Sullivan, Vanessa Boudewyns, Amie O’Donoghue, Sandra Marshall, Pamela A. Williams
  • Journal of Marketing & Public Policy, November 2017, SAGE Publications
  • DOI: 10.1509/jppm.16.013

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http://dx.doi.org/10.1509/jppm.16.013

The following have contributed to this page: Dr. Vanessa Boudewyns