Omission and Commission as Marketplace Trauma

  • Aronté Marie Bennett, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Martina Hutton, Apoorv Khare, Abhijit Roy, Tony Stovall, Charles Ray Taylor
  • Journal of Public Policy & Marketing, November 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jppm.15.149

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http://dx.doi.org/10.1509/jppm.15.149