Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management

  • Lucie K. Ozanne, Marcus Phipps, Todd Weaver, Michal Carrington, Michael Luchs, Jesse Catlin, Shipra Gupta, Nicholas Santos, Kristin Scott, Jerome Williams
  • Journal of Marketing & Public Policy, November 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jppm.15.143

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http://dx.doi.org/10.1509/jppm.15.143