Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories

  • Eric M. VanEpps, Julie S. Downs, George Loewenstein
  • Journal of Marketing & Public Policy, June 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jppm.14.112

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http://dx.doi.org/10.1509/jppm.14.112