Are You Back for Good or Still Shopping Around? Investigating Customers’ Repeat Churn Behavior

  • V. Kumar, Agata Leszkiewicz, Angeliki Herbst
  • Journal of Marketing Research, April 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.16.0623

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http://dx.doi.org/10.1509/jmr.16.0623