The Impact of Death-Related Media Information on Consumer Value Orientation and Scope Sensitivity

  • Zhongqiang (Tak) Huang, Xun (Irene) Huang, Yuwei Jiang
  • Journal of Marketing Research, June 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.16.0282

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http://dx.doi.org/10.1509/jmr.16.0282