The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers’ Packaged Food Purchases

  • Kusum L. Ailawadi, Yu Ma, Dhruv Grewal
  • Journal of Marketing Research, April 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.16.0235

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http://dx.doi.org/10.1509/jmr.16.0235