Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

  • Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer
  • Journal of Marketing Research, December 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.15.0297

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http://dx.doi.org/10.1509/jmr.15.0297

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