How Language Shapes Word of Mouth’s Impact

  • Grant Packard, Jonah Berger
  • Journal of Marketing Research, August 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.15.0248

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http://dx.doi.org/10.1509/jmr.15.0248

The following have contributed to this page: Professor Grant M Packard