The Determinants and Consequences of Search Cost Heterogeneity: Evidence from Local Gasoline Markets

  • Mitsukuni Nishida, Marc Remer
  • Journal of Marketing Research, June 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.15.0146

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http://dx.doi.org/10.1509/jmr.15.0146