“Be Careless with That!” Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions

  • Silvia Bellezza, joshua M. Ackerman, Francesca Gino
  • Journal of Marketing Research, October 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.15.0131

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http://dx.doi.org/10.1509/jmr.15.0131