An Empirical Study of Uniform and Differential Pricing in the Movie Theatrical Market

  • Jason Y.C. Ho, Yitian (Sky) Liang, Charles B. Weinberg, Jing Yan
  • Journal of Marketing Research, June 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0632

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http://dx.doi.org/10.1509/jmr.14.0632