What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements

  • Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz
  • Journal of Marketing Research, December 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0625

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http://dx.doi.org/10.1509/jmr.14.0625