The Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In

  • Gabriela N. Tonietto, Selin A. Malkoc
  • Journal of Marketing Research, December 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0591

The authors haven't yet claimed this publication.

Read Publication

http://dx.doi.org/10.1509/jmr.14.0591