Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

  • Shiyang Gong, Juanjuan Zhang, Ping Zhao, Xuping Jiang
  • Journal of Marketing Research, December 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0348

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http://dx.doi.org/10.1509/jmr.14.0348