The Self-Expressive Customization of a Product Can Improve Performance

  • Ulrike Kaiser, Martin Schreier, Chris Janiszewski
  • Journal of Marketing Research, October 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0293

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http://dx.doi.org/10.1509/jmr.14.0293

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