Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention

  • Madhu Viswanathan, Xiaolin Li, George John, Om Narasimhan
  • Journal of Marketing Research, June 2018, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0290

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http://dx.doi.org/10.1509/jmr.14.0290