Does “Liking” Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes

  • Leslie K. John, Oliver Emrich, Sunil Gupta, Michael I. Norton
  • Journal of Marketing Research, February 2017, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0237

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http://dx.doi.org/10.1509/jmr.14.0237