“Yes/No/Not Right Now”: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings

  • Eleanor Putnam-Farr, Jason Riis
  • Journal of Marketing Research, June 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0227

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http://dx.doi.org/10.1509/jmr.14.0227