Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs

  • Anindita Chakravarty, Rajdeep Grewal
  • Journal of Marketing Research, August 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.14.0204

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http://dx.doi.org/10.1509/jmr.14.0204