Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

  • Sungwook Min, Xubing Zhang, Namwoon Kim, Rajendra K. Srivastava
  • Journal of Marketing Research, October 2016, SAGE Publications
  • DOI: 10.1509/jmr.14.0170

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http://dx.doi.org/10.1509/jmr.14.0170